Writing for Social Media

Tim Peters, BerkeleyX

This course provides a framework for writing for social media by focusing on purpose, content and audiences, helping you be more effective at using these powerful platforms to deliver your messages.

Businesses and institutions today increasingly turn to social media platforms to build and promote their brands, share news and information, and engage with their audiences. But given its massive popularity, writing for social media can be a challenge. How do you connect with your audience? How do you write for these critical channels?

This course focuses on effective writing practices for a social media environment. You will learn how to structure and write content that will deliver your messaging and engage your audiences; you will learn how to think about what a reader needs and wants from your organization.

Learn how to devise your own writing approach – and how to tell your company’s story, convey information, and express your point of view, and earn engagement.

What will you learn

  • Assess the audience you are writing for
  • Customize content for the specific audience and delivery method
  • Utilize effective online writing strategies
  • Communicate effectively in an online environment

Dates:
  • 12 July 2020
Course properties:
  • Free:
  • Paid:
  • Certificate:
  • MOOC:
  • Video:
  • Audio:
  • Email-course:
  • Language: English Gb

Reviews

No reviews yet. Want to be the first?

Register to leave a review

Show?id=n3eliycplgk&bids=695438
NVIDIA
More on this topic:
C6ad9bb7-cafc-48c8-92e5-5f0900460e66-5ab5f1eef36d.small English Grammar and Style
Learn key concepts and strategies in grammar and style to help enhance your...
Title Course in Science Journalism
Welcome to the world’s first online course in science journalism, developed...
Slide1 Children Acquiring Literacy Naturally
This course will survey fundamental principles of language acquisition and learning...
Goldcomputing3 Creative Programming for Digital Media & Mobile Apps
For anyone who would like to apply their technical skills to creative work ranging...
Globalizationwordlebanner2 Globalization and You
This course offers an evidence-based analysis of globalization that addresses...
More from 'edX':
Acea3daf-ca58-4998-b08c-ba76b97ce78a-1f1dd684c645.small iLabX – The Internet Masterclass
You want to know how the Internet works? You want to fully understand its mechanisms...
3e923ed8-1743-4a60-9871-d9f838937e1e-dcb18aa309cf.small Gender and Intersectionality
Gender intersects with everything. Using examples from popular culture, classical...
C2750912-8e29-426f-91b8-c03b0dd9ee8f-d3ce8d3f0f02.small Autonomous Mobile Robots
Basic concepts and algorithms for locomotion, perception, and intelligent navigation...
73397b09-f425-4c17-9f8c-b6377dd3da37-4a135f73b38e.small The New World of Arnold Schönberg's Piano Music
This course will introduce you to the solo piano works of Arnold Schönberg ...
Dcbce6da-643b-4e20-a996-de702a8d3b66-dec49be1974e.small Developmental Psychology: A Journey of Growth in Relationships
To what extent are we truly aware of the decisive influence of our relationships...

© 2013-2019