Customer Relationship Management

Shainesh G, IIMBx

Learn to develop customer relationships through a deepened understanding of the concepts and best practices of CRM.

Customer Relationship Management, also known as CRM, helps businesses successfully implement strategies, practices and technolgies aimed at winning and retaining customers profitably. The objective of this business and management course is to equip you with a sound foundation of CRM concepts and best practices so you can implement CRM practices successfully for long-term profitability.

Businesses aim to win and keep customers. Their competitors also seek to do the same. Even the most successful firms, with excellent marketing programs for attracting customers, have trouble with customer retention.

In this course, you will learn how to shift from a short-term customer transaction based mode of operation to a long-term relationship mode and understand the benefits of having strong customer relations.

Topics covered include:

  • Customer retention
  • Customer centricity
  • Customer lifetime value
  • Customer value management

What will you learn

  • The meaning and application of CRM
  • Benefits of CRM to companies and consumers
  • How to implement CRM best practices
  • The importance of bonding and building loyalty with customers
  • How to build long term customer realtionships 

Dates:
  • 21 February 2019
Course properties:
  • Free:
  • Paid:
  • Certificate:
  • MOOC:
  • Video:
  • Audio:
  • Email-course:
  • Language: English Gb

Reviews

No reviews yet. Want to be the first?

Register to leave a review

More on this topic:
Bcbbc43f-ba44-4220-950a-3a8fac4dd0f6-e3708e5afabd.small Managing the Value of Customer Relationships
Learn how to identify your most valuable customers to develop and implement...
C2f40fe6-7bcf-45f5-b1bc-e906563c1f3d-296fcc5bcbba.small Strategic and Transformational IT
Learn about the explosion of technologies that are transforming business and...
Coursera_marketing_600 An Introduction to Marketing
This Wharton course will teach the fundamentals of marketing by getting to the...
15-062s03 Data Mining
Data that has relevance for managerial decisions is accumulating at an incredible...
20176_02fb_16 Digital Marketing Training - Social Media Marketing Training
Digital marketing training to Learn How to Use Social Media, Social Media Strategy...
More from 'edX':
D2868c46-5a91-4766-a2a4-891bcc5af93b-ada68a2be755.small Building a Cybersecurity Toolkit
Develop a set of skills and characteristics that expand beyond technical proficiency...
3549b0ac-892b-47a5-90fc-fa44b43f79b9-4331f8104748.small Storytelling in the Workplace
Learn how to craft messages and narratives that will resonate with your target...
Ab312b37-f7b7-4d6c-8a79-5b945e1f0f8e-b61136860777.small Capstone Assessment: Leadership in Global Development
Demonstrate the knowledge and skills acquired in the Leadership in Global Development...
Fd75b745-3d53-46c9-bd48-285cf079fc2a-5b5524dcf602.small States and Markets in the Global Economy
Learn to predict financial crises, handle unfair trade practices and minimize...
21be6203-b140-422c-9233-a1dc278d7266-1cbbdfc6b0f4.small Big Data Analytics Using Spark
Learn how to analyze large datasets using Jupyter notebooks, MapReduce and Spark...

© 2013-2017