Strategic Management: From Intuition to Insight

Torsten-Oliver Salge, RWTHx

Help your organization prosper in times of transition with engaging in rigorous strategic analysis to complement your intuition with the deep insights needed.

Learn how to design effective strategy processes and to spot fundamental market and technology changes in your industry. This foundational course enables you to analyze shifting industry structures and develop new capabilities in times of industry transition by covering different parts of strategy:

The Process of Strategy
  • What precisely is strategy and why does it matter?
  • What are the building blocks of strategy and how can they be arranged as a process?
  • What distinct conceptions of the strategy process co-exist and what are their advantages and disadvantages?
Analyzing Industry Structure
  • What is the role of the industry and its structure for firm performance?
  • How to unpack industries and identify the most attractive strategic positions to occupy therein?
  • How to identify what it takes to outcompete others in our strategic group?
Developing Internal Resources
  • Can firms succeed in generally unattractive industries?
  • How to find out which resources and capabilities are likely to have the greatest strategic value?
  • What are dynamic capabilities and how do they matter for firm survival and performance?

All key ideas from the online lectures are illustrated through a real-life case study on Tesla and its role in the technological transformation of the global automotive industry to help you better prepare for real-life situations in your company.

After completing this course you will improve your career qualifications as Business Development Manager, Sales Manager or Consultant. Professionals from the industries of the Automotive, IT, Finance, Health Care, Telecommunication and the Energy sector have already completed the course.

This course is part of the "Managing Technology & Innovation: How to deal with disruptive change" MicroMasters program designed to teach the critical skills needed to be successful in this exciting field. In order to qualify for the MicroMasters Credential, you will need to earn a Verified Certificate in each of the six courses of the RWTHx MicroMasters program.

What will you learn

  • To understand key concepts and selected theories in strategic management
  • To identify the building blocks of strategy and arrange them in a cohesive process
  • How to analyze the (shifting) structure of your industry
  • Renew or extend internal resources and capabilities, especially in times of far-reaching technological changes

Dates:
  • 6 November 2019
Course properties:
  • Free:
  • Paid:
  • Certificate:
  • MOOC:
  • Video:
  • Audio:
  • Email-course:
  • Language: English Gb

Reviews

No reviews yet. Want to be the first?

Register to leave a review

Show?id=n3eliycplgk&bids=695438
NVIDIA
More on this topic:
430970_cd56 Entrepreneurship and Cutting Edge Technologies - Udemy
This course will focus to a high degree on the Business Model Canvas and Business...
Ese_tegel_800_800 Advanced Valuation and Strategy - M & A, Private Equity, and Venture Capital
Hi and welcome to this course! Would you like to learn about the latest valuation...
More from 'edX':
Aac3b9a3-15fc-42e8-b2a9-4d9e8b58f2d9-9b7851ffec5a.small Introduction to Running Pipe in Oil and Gas Wells
Learn about the importance of proper preparation and handling of casing and...
3887d951-8ecb-419a-b04a-ccf2a423b812-84789e1d3b2c.small Writing for Social Media
This course provides a framework for writing for social media by focusing on...
33b60d53-f5ac-4f44-8e87-c277289fb576-78ced015ceba.small Financial Reporting I
Earn a strong foundation in financial reporting concepts and methods, and use...
665259b8-fac2-4cf3-9a67-56aae4375eb2-e6941622d45a.small Managerial Accounting and Corporate Control
How do managers use internal accounting data to make decisions? In this course...
5c7385bf-01ae-4f77-a628-1586471a91ac-3fc9f3407eac.small Evaluation of Predictive Modelling
Gain an in-depth understanding of evaluation and sampling approaches for...

© 2013-2019