Understanding Fashion: From Business to Culture

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For almost 150 years, fashion has been a deep cultural mechanism, that has transformed almost every part of Western culture. Join the course to get acquainted to the inseparable commercial and cultural sides of fashion.

Whether you are a marketing student, a young or experienced professional willing to refresh or enlarge your knowledge in fashion, this course will offer you a dual approach to fashion, both as a cultural phenomenon and as a creative industry.

The aim of this class is to introduce students to the inseparable commercial and cultural sides of fashion. It is intended for:

• Marketing students or young professionals who want to specialise in fashion.

• Experienced fashion professionals who want to refresh or enlarge their knowledge of the field.

• Present or future fashion entrepreneurs who need a comprehensive view on the industry’s key success factors.

This course is supported by DEFI.