An Introduction to Design as a Process for Innovation



Many people consider design to be the secret upon which companies like Apple, Nike, and Starbucks have built billion dollar businesses. You don't need to be a designer to think like one, and the most important thing to understand about design is the process of design. 

This course offers an introduction to design, and describes why you should leverage the process of design in order to develop new product ideas, drive innovation, and transform your organization. You'll learn about the way designers approach problems, and you'll gain a conceptual view of how the process of design works. 

This course provides an overview of the design process - the steps used to arrive at an innovative new product, system, or service. 

Who is the target audience?
  • People with no design experience, who want to enter the field of design
  • People who are tasked with managing designers, either internally or as outside vendors or agencies
  • People curious about the way design process works
  • People looking for an introduction to the theory of design-led innovation

  • There are no requirements necessary for this course.

What Will I Learn?
  • Understand the three pillars of design, that are used by designers when driving innovation
  • Understand the process designers use to identify opportunity, make sense of data, build a solution, and test that solution
  • Understand how design can be used as a problem-solving process in many contexts

Curriculum For This Course Expand All Collapse All 11 Lectures 49:21 + – An Introduction to Design as a Process for Innovation 1 Lecture 03:29 In this video, I talk about the role and premise of design in the world around us. The Role of Design in Making The World Better Preview 03:29 + – The Three Pillars of Design 3 Lectures 12:34 In this video, I discuss the first of three pillars of design: empathy, or feeling what another person feels.  Empathy Preview 04:46

In this video, I discuss the second of three pillars of design: prototyping, or making artifacts in order to explore a blank space of innovation.

Prototyping Preview 04:26 In this video, I discuss the third of three pillars of design: informed inference, or making abductive leaps between "just enough data" and new ideas. Informed Inference 03:22 + – The Process of Design 4 Lectures 18:30 Qualitative research is the first phase of the design process - immersing yourself in the culture of behavior to watch people do things. Qualitative Research 06:16 Design synthesis is the second phase of the design process - assigning meaning to data in order to understand hidden connections between ideas. Design Synthesis 04:46 Ideation is the third phase of the design process - iterating through multiple ideas, and exploring alternatives through variations. Ideation 04:17 Testing is the last phase of the design process - ensuring your ideas are usable, useful, and desirable.  User Testing and Evaluation 03:11 + – Applying Design 3 Lectures 14:48 Applying Design in Different Contexts 08:42 How to Enter The Field of Design 05:05 In Conclusion 01:01
  • Free schedule
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  • Language: English Gb


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