Blogger Training Course from the top-rated Social Media Training Provider
Welcome to the blogging training course from the top-rated, longest running soovial media training provider.
92% of companies who blog multiple times per day have acquired a customer from their blog, according to the latest industry research.
Blogs are the central, hub of most social marketing efforts because they provide marketers with a chance to convert traffic into transactions. Blogs are a practical way for companies to publish text, photos and video. When they're integrated into corporate websites, they improve search engine visibility and can even be used to power entire websites.
Learn key concepts and techniques to help you get started blogging for business.
What am I going to get from this course?
- Over 47 lectures and 14 hours of content!
- Anatomy of a blog
- How to select the right blogging platform for you
- Comment moderation policies and best practices
- Using blogs for online newsrooms
- Building corporate sites on WordPress
- How to use Blogger
- How to use Tumblr
- How to use WordPress
- Case studies from Monsanto, the US Dept. of Defense, Toyota, UCLA and others
- And much, much more
OverviewAbout this InstructorPromotional MaterialsHousekeepingBusiness Benefits of Blogs
Key Concepts and Techniques
Blog as Entry Point and Conversation PlatformBlogging StrategyAnatomy of the BlogUser Generated ContentRisks
Selecting a Blogging PlatformHands-On Demo: BloggerHands-On Demo: WordPressHands-On Demo: Tumblr
Case Study: Monsanto Corporate BlogCase Study: Walmarting Across AmericaCase Study: Blogger Relations at CESCase Study: B2B BloggingCase Study: Notorious Kryptonite Lock Fiasco
Case Studies: UCLA Online NewsroomCorporate Online NewsroomsCase Study: Toyota Online NewsroomCase Study: Virginia Tech ShootingCase Study: Cisco Online Newsroom
Blogger Relations Best PracticesAligning with Social Media Back ChannelsWhere to Host Your BlogFollow Up Resources
State of the BlogosphereBlogging in EuropeBenefits of Blogging Deep DiveBlogger Relations Deep DiveHiring Qualified Wordpress DesignersHow To Dominate Your Information SpectrumPromoting Musical Artists via Social MediaBlogger Roundtables At The US Dept Docx
Pioneers of Blogging
Matt ArmstrongJason FallsPhil GomesJosh HalletPeter HimlerKami HuyseShel Israel & Robert ScobleBeth KanterMike ManuelBL OchmanLee Odden