Mobile app marketing (ASO), advertising & monetizaton



LATEST: Course Updated March 2017 

  • Three great launch strategies for your app
  • Reskinning apps: how to get downloads and make money
  • How to compete for competitive app store search terms
  • Improved audio/video quality for 90% of the course


I am an independent mobile app entrepreneur just like you, and I created this mobile app marketing and monetization course to teach you all my strategies to:

  • Get 1,000,000+ downloads from mobile app store marketing
  • Save money by doing your own ASO (search engine optimization SEO for Android and the Apple App store) better than most consultants you might consider hiring
  • Create an app marketing strategy outside the app stores by getting press coverage and learning how to promote an app using social media and social sharing
  • Make money with effective app store monetization techniques to help you maximize your app revenue with subscriptions, in-app purchases, publishing effective ads, selling affiliate products and other common monetization strategies used by successful mobile app businesses
  • Help you create a successful mobile app business

Learn the strategies I used to get 1,000,000+ downloads for my apps, make money from them, and create a successful mobile app business.

Personal touch to help you succeed

In addition to the course lectures, you get my help and advice! Students are able to start discussions and message me with private questions. I answer 99% of questions within 24 hours.

I love helping students who take my courses, and I look forward to helping you. If you have questions about whether this course is right for you, feel welcome to send me a message.

Office hours where you can talk to me, the instructor, and get personalized advice on a GoogleHangout call

What really sets this course apart is the bi-weekly regular office hours I hold with students in this course. The office hours are a group call with other students where you can make connections and get extra business advice from a real expert. During the office hours you can ask me any business question you want, and I will do my best to help you. The office hours are free, I don't try to sell anything. It is just another thing I do to make your course experience better. 

I form many amazing and long-term business relationships with people in my courses and I hope one day I can meet you.

What makes this app course special

The course shows you how to make a real business out of your app. This is what sets this course apart from all other courses. I realize that you may be excited about your app idea, and rush to have it built as soon as possible. But as an app entrepreneur, you need to understand what it takes to make your app a real business that makes money.

This course teaches you about app business models, high level business strategies and app business planning. This is what makes this course special! This course will make you a strong business person, and a stronger app entrepreneur.

My background

I am an independent developer (Problemio business apps) and I have gotten a cumulative 1,000,000+ downloads for my apps without spending any money on marketing. My app ranked #1 for the search "business" on Android for over a few years, and many of my apps dominate their search rankings in the Apple App Store and Google Play Store.

In this course I teach you the insights and secrets I learned while growing my own mobile app business. Everything I teach in this course is something I have done and tried myself.

How this mobile app marketing and monetization course is structured

The course is almost all video. It will take between 4 hours to complete. After you finish this mobile app marketing course, you should be much stronger in overall mobile app business strategy, mobile app marketing and mobile app monetization.

The course is structured in 3 parts. The first part goes over some of the common mobile app fundamentals. If you are working on your first app, this is a must!

The second part of the course focuses on how to monetize your app. And the third part of the course gives you many effective strategies for how to promote your app to get a large number of downloads!

I also show you some of my favorite tools and outsourcing strategies that you can use for your own app development and growth.

Why you should take this mobile app marketing course now?

You might think that you will focus on the marketing and monetization strategies after your app is built and has launched. But that is a very costly mistake made by many first-time entrepreneurs.

This course will shed light on many parts of your business strategy, and allow you to choose a far more successful path for your app from the very beginning. That is why you should take this course before even writing the first line of code for your app.

Luckily, the course only takes about 4 hours to complete. So you can transform yourself and become a much stronger app entrepreneur in less than half a day. Take the course today, and see for yourself.

What kinds of apps do students in this app course usually make?

Game apps, puzzle apps, social apps, photo apps, and productivity apps.

Still wondering If this mobile app marketing and monetization course is right for you?

I understand that before taking the course you might have doubts about whether it will actually help you.

I can assure you that I put all my knowledge into this course, and made it as insightful as I could for you. I also continue to look for interesting topics, and add new lectures to the course.

But don't take my word for it. Every Udemy course has a 30-day money back guarantee. So give the course a try, and if you feel that you didn't learn from it, or are unhappy with the course, just get your money back.

As one entrepreneur to another, I wish you much success and enjoyment in your business!


I can't guarantee exact results for your app. Results may vary on your business, economic climate, market environment, and your ability to implement the suggested strategies.



The mobile app marketing course comes with an unconditional, Udemy backed, 30 day money-back guarantee so you can try the course risk free. This is not just a guarantee, it's my personal promise to you that you will succeed ... just like my thousands of other Udemy students.

So sign up for this mobile app marketing and monetization course, and begin making your app business more successful starting today.

Who is the target audience?
  • Mobile app entrepreneurs
  • Mobile app developers

  • You are excited to start a mobile app business
  • You are starting to work on an app or thinking about getting into apps
  • You have an existing app which you want to grow

What Will I Learn?
  • You will be able to get many downloads for your app
  • You will learn how to monetize your app with top monetization strategies for apps
  • You will learn many fundamentals of the mobile app business
  • You get personal help from the instructor in office hours and via messages in the course
  • You will learn ASO (app store search optimization)
  • You will learn to get publicity for your app which will give you wide exposure
  • Learn about mobile app business models
  • You will learn how to grow your business beyond just apps
  • You will be able to more accurately predict which app ideas might be good and which might not be too good
  • You will become a much stronger mobile app entrepreneur

Curriculum For This Course Expand All Collapse All 84 Lectures 04:22:23 + – Course Introduction: Watch This First To Understand What You Get From The Course 2 Lectures 03:07

Welcome to my mobile app marketing and monetization course. I am excited that you joined. You will learn great things here. This lecture simply explains what you will get in the course. So let's get started with the rest of it.

How to get immediate benefits from 1st lecture & course welcome and introduction Preview 01:49 How to increase your chances of getting featured by app store 01:18 + – Mobile app fundamentals 2 Lectures 09:22

So you want to get into the mobile app business. I understand. But it is a tough business these days, and you must be aware of many nuances and issues that will come up as you start your mobile app business. In this lecture I explain what to expect as you start your journey in the mobile app world.

Examining a mobile app as a business 03:48

In this lecture of the mobile app course I discuss the common ways to make your app successful, and in a way, what it even means to make a successful app. Success in the mobile app space is a relative term. Many people view success as making money while others want to sell their apps for millions of dollars while others think an app is successful when it gets many downloads. So in this lecture I discuss common ways your apps can get closer to being successful in these ways.

Success patterns for apps 05:34 + – ASO 8 Lectures 22:50

Introduction to app marketing with ASO (App Store Optimization) which is very similar to SEO (Search Engine Optimization) which people know about from Google. But ASO is for any mobile app store.

In this part of the app marketing course, I cover an introduction to ASO (app store search optimization), and how you can get a lot of downloads from ASO. In the experience of my own apps, ASO was the biggest source of downloads.

ASO introduction 02:29

In this lecture of the ASO course I talk about how to do ASO keyword research. Later in the course I will show you how to actually do the keyword research by showing you two software tools. But for now I just explain the concept to help you understand exactly why ASO keyword research is important, and how you can do the keyword research for your app to make sure that you give your app the most potential to rank for relevant search terms that your potential customers or app users might be searching. App store keyword research is one of the most important topics in app store marketing. Also, quick note: when I say app store, I don't mean just the Apple App Store. I mean any app marketplace.

Introduction to app store search (ASO) Preview 05:48

In this part of our app store marketing course, I show you how to do ASO keyword research. The keyword research I show here is with the Google Keyword Tool which is not necessarily part of app ASO, but it still translates well to the app stores. In fact, I prefer it to ASO keyword tools that are specific for app stores because those can sometimes be inaccurate since they don't actually have the real app store search data.

Practical keyword research example Preview 05:07

In the last lecture of our ASO course, we talked about doing ASO keyword research and in this lecture we talk about how to get your app to actually rank highly for those keywords, and how to move your app up in the rankings if it is not ranking highly. I talk specifically what the app stores look for in your app to decide whether to rank your app highly or not.

How to make your app strong and competitive in app store search results Preview 02:14

In this lecture of our ASO course, I talk about what to do if you have to make your app rank for competitive and difficult keywords. Most apps are in ASO niches that have very competitive keywords. So it you have a game app, social app, photo sharing app, puzzle app, business app, health and fitness app, then this lecture of the course is an important one for you.

ASO for competitive keywords 02:23

This is the first exercise in this mobile app marketing course. I put it in the beginning of the course because I wanted to make sure that you are active in taking the course and not just passively watching the tutorials.

Practice activity: competitor keyword research 01:46

Here is another simple exercise you can do to start this mobile app marketing and ASO course to immediately get more downloads for your app.

App localization: get hundreds of percent more downloads 01:40 01:23 + – Launching your app like a pro 2 Lectures 08:11

In this lecture of the training I talk about how to launch your app. I give you 3 unique strategies to launch your app, and the beauty of them is that they can all be done together, with one going right after another. A single app or product launch is a myth for the consumers. As the app entrepreneur, I will fill you in on how to get the most out of your app launch and get as many downloads, users and exposure out of your launch as possible.

3 winning ways to launch your app! Preview 05:16

Many people wonder whether they should launch their app on iOS (iPhone and iPad) or GooglePlay's Android. There are pros and cons to launching on both platforms, but I recommend launching on Android because you can iterate with your updates at a much faster rate, and ultimately improve your app much faster, and make it into a good product. Android and GooglePlay's flexibility is why I recommend that you launch your app on Android instead on iOS (iPhone or iPad) even though iOS is sexier and more lucrative overall. Later, once your app is stable and in good mature shape, I do recommend definitely being on both of these major platforms.

Release your app on iPhone or Android? Pros and cons to help you decide 02:55 + – How to increase positive app store signals to boost your ASO 6 Lectures 22:43

You want to keep people from uninstalling your app, and in this lecture of our training I explain exactly what to do to drastically decrease the amount of people who uninstall your mobile app.

This part of the course is a continuation of ASO. In fact, this is where we get into more advanced ASO strategies. 

Tips to keep people from uninstalling your app 05:15

In this part of our ASO course, I talk about the importance of session length and its impact on ASO. It is very important to keep increasing the session length of your app. The session length is essentially the amount of time that the person keeps the app open each time they open the app. Session lengths are one of the top measures of engagement, and it is crucial that you work to keep increasing the session length for your app. In this part of the training I give a number of suggestions for how you can increase the session length for your app.

How to increase session lengths and influence your ASO ranking 03:53

Every app must get good reviews. If it has good reviews, more people will download it, and it the app has bad reviews, fewer people will download it. In this lecture I give you tips to make sure that you have very good reviews for your mobile app. In this part of our app marketing course I talk about the importance of reviews in app stores and its impact on your ASO ranking.

Ways to increase the number of good reviews to rank higher in ASO 05:33

Just like it is important to increase the session length for your app when people open your app, it is equally important to get people to actually open your app on a regular basis. In this lecture of the course I talk about how to make your app more of an every day use app, and what kinds of features make people open the app regularly, and help to make it a habit for people to open and use your app.

How to get people to use the app regularly 04:13 SEO for your app URL in Google search 02:21 SEO for your website 01:28 + – How to make money (monetize) an app 7 Lectures 20:02 App revenue section introduction 00:39

In this part of the training I discuss whether your app should be free or paid. This is a big decision, and it is a big decision especially on Android and GooglePlay because once you make an app free or paid, and publish that app, you can never change that. You can change the price if the app is paid on Android, but you can never make it free.

So the decision of whether your app should be free or paid is a big one, and requires quite a bit of thought. This also effects how you position some of the features inside the app so whether you make the app paid or free will have a very large impact on your overall app business.

Free vs. paid & how much should you charge for your app 03:36

In this part of the mobile app marketing course I go over the ways you can make money from your app when your app is free. This is called the Freemium business model, and it is a very popular business model for apps. Freemium is actually the most common and most popular business model for mobile apps. In this part of the course I discuss different kinds or ads, in-app purchases, subscriptions and more.

Common and most popular ways to make money form your app 06:04

In this part of our mobile app marketing and monetization course I talk about monetizing with ads with a strategy called the rewarded ads strategy. This is one of the most effective ways to make money on apps with ads.

Rewarded ads monetization strategy 02:31

The best way to make money from mobile apps, whether they are iPhone, iPad or Android is this specific monetization method. Many people think that subscriptions are the best way to monetize apps, but the truth is that the best way to make money from apps is the strategy outlined in this lecture of the course. This strategy is sometimes called the whale monetization strategy. Call it what you will, but it is a fantastic way to make money from apps if you can manage to pull it off.

The "whale" monitization pattern Preview 03:12

Smart ad mediation is another good way to increase your mobile app ad revenue. It isn't easy to do, but it is possible to boost your mobile app ad revenue with mobile app ad mediation. Although, as you know, ads are not my favorite way to make money from your mobile app.

The strategy to make a lot of money with ads using smart ad mediation software 01:37

This is a relatively new lecture in this apps course. In this lecture I explain how to make money from your app in additional ways like writing a book based on your app or creating an online course based on your app.

Ideas to monetize your app experience from outside of the app stores 02:23 + – Virality from inside the app 3 Lectures 04:07 Section introduction 00:35

Many people ask how to make the app go viral. Well, this isn't just a phenomenon in apps. Many entrepreneurs or regular people want their product to go viral on the web. The truth is that virality is little bit of a mixture of a pseudo science, luck, hard work, and precise strategy. In this part of the training I explain how to increase the chances of your app going viral. Want to make your app go viral? It might not be as difficult as it sounds. So watch this tutorial of our mobile app marketing course, and get started in making your app viral.

How to build in virality to your mobile app 02:36 Multiplayer tip 00:56 + – Additional hacks to promote and market your app 5 Lectures 21:25

I show a cool trick or growth hack for getting your promo video to rank well on YouTube without putting too much effort into YouTube marketing. I used this strategy of our mobile app marketing course myself, and it worked really well for me.

Nifty YouTube growth hack for mobile apps Preview 04:47

You can use discount sites to promote your app if you have either discount promotions from the full price of your app, or in-app purchase discounts. Not many people know about this app marketing strategy, but discounting is a really good marketing tactic that you should try. Also paid to free and vice versa strategies work.

Growth hack to get a spike in downloads, make more revenue & get featured 06:59

List of discount and online coupon sites where you can promote your discounted apps or in-app purchases.

Coupon sites where you can promote discounts or and promotions you do Preview 00:22

If your app is in a niche that is extremely competitive, it will be very difficult for your app to get downloads and attention. In this lecture of the course I explain how you can compete in very crowded spaces like games, social apps, photo apps, fitness apps, and other kinds of apps where competition is fierce.

Strategy to compete in the most competitive niches! 07:05

In this part of our mobile app marketing course, I show a nifty little strategy anyone can use to increase app downloads by simply adding a link to your apps to your email signature.

  • Free schedule
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  • Language: English Gb


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