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Today, all the focus is on the online, right? So, how can you make a nice passive income by working with local businesses?
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Order Local Marketing Classroom now and start living your dreams!Who is the target audience?
They might in truth provide all sorts of wonderful incentives over their competition, carry superior products, better prices and a nicer atmosphere... but if no one knows they are there, all that is wasted!Making Friends Preview 04:49 Lecture Notes : Making Friends 14 pages Here are some down-'n'-dirty offline research methods that can really reap you big rewards...
There are many ways to market your business offline, but let's zero in on five particularly effective strategies currently yielding strong results...
You can employ geo-targeted offline strategies such as workshops people in your local area can attend... and you can also boost your contact with your existing online list (no matter where they are) by using offline strategies such as direct mail marketing or telephone consultations. These five strategies work well for both groups.Five Strategies That Work 07:42 Lecture Notes : Five Strategies That Work 24 pages
If you're a service provider, you might want to actually try cold-calling other businesses. You'll greatly eliminate refusals, however, if you do a little research on who you're calling, first.Business To Telephone Contact 01:44 Lecture Notes : Business To Telephone Contact 6 pages + – Module 3 3 Lectures 15:19
Any sales professional should know that objections are not always refusals. More often than not they're an invitation saying "convince me". Don't be afraid to answer objections. Welcome them as a chance to show your potential customer why your offer is going to benefit her. However, we've all had those annoying telemarketers who won't listen to a clear "no" but who go on trying to bully and browbeat you into a sale. That's not going to be you.Dealing With Objections 07:56 Lecture Notes : Dealing With Objections 23 pages
There are seven things you can do, to increase your chances of really making a connection and creating a lifetime customer who will loyally return to buy, again and again. These actions are not hard, but they are crucial. We've already spoken about not concluding with a sales pitch: Here are these extra pointers...7 Keys to Free Consultation Success 07:23 + – Module 4 4 Lectures 02:11 Lecture Notes : 7 Keys to Free Consultation Success 22 pages
Outsourcing forms of contact that you aren't comfortable with or don't have the resources to do as efficiently or cost-effectively as a service specializing in that method is certainly an option -- but don't be too quick to rush into outsourcing, particularly if that method involves something as personal as a phone consultation.A Word About Outsourcing 02:11 Lecture Notes : A Word About Outsourcing 13 pages Lecture Notes : Conclusion 2 pages + – Local Lead Generation Blueprint 10 Lectures 01:43:34 In this specific video you will be given a quick overview of the video series as a whole. You’ll also learn how it all works and what tools you're going to need to implement this system. You also want to make sure that you get into the right mindset before you jump head first into this system, to ensure that you start things the right way to avoid losing time and money. Introduction to generating leads for local businesses 08:23 In this specific video, I'm going to show you different types of lead generation brokering companies that specifically deal with local companies. There are tons, but which ones are good and which ones aren’t? This video will show you your options and let you know who will be paying you. Choosing the right company is very important and I'll show you how to apply to these certain companies, because in the world of local lead generation brokering companies, these companies tend to be a little stricter. Lead Generation Brokering Companies 11:27 In the specific video you're going to learn how to figure out what type of lead or niche market you want to generate leads for. You see, there are many different types of niche markets that you could generate leads for and the best way you can approach this situation is by focusing on one specific market. For example roofing leads, electrician leads, plumbing leads, and much more. So as you can see here, the more specific the niche market is, the better it is. This video will help you figure this out and show you what your site is going to be all about. Figuring out your lead niche market 06:10 Before you can begin generating leads, you need to know who the end customer is, and create a customer profile so that you can create a site that targets this type of person. You’ll want to know their needs, their problems, and much more, so you can provide them with a solution – in this case a connection to the local business owner. Once you have this information in hand, then you’ll know exactly how you will be able to create the content that will appeal to this specific person's needs, which will in turn help you create a high converting site. Demographics 10:46 Once you have created your customer profile in the previous video by gathering the demographics information, it's time to do some basic keyword research so you know exactly what keywords people are typing into Google and other search engines. Now remember that this keyword research relates to local geographical areas, so it's a lot easier to rank in Google for these types of keywords. You want to be as specific as possible in targeting these specific geographical areas, and by doing so you will have a high converting site. Basic Keyword Research 08:52 After you have done your basic keyword research in the previous video, in this specific video you will learn how to expand upon your general keywords by finding LSI keywords to help boost your search engine ranking. This process will help you create videos that will rank higher in the search engines. LSI Keyword Research 06:00 You will need to have a professional domain name that acts as a lead generation page where visitors will go after watching the video. There’s a specific strategy that you can use to help boost your search engine ranking; that’s just an additional trick that you’ll learn in this video. Keyword Domain Names 06:40 In order to make your website look professional you need to choose the correct theme and design, and also get it populated with targeted content that appeals to that specific niche market. Now you don't need to spend too much time on this process because it is merely acting as your landing page that will capture the leads; so the site does not need to be complex at all. Making your website look professional 22:01 In this specific video, you will learn how to create videos the right way that will help generate leads for you. There is a right way of creating videos and there is a wrong way of creating videos when you're dealing with local lead generation. And that's exactly what you're going to learn in this specific video. Creating videos that will market and generate leads 17:24 Once you're done creating your videos in Video #9, in this specific video I'm to show you how to upload your videos and do it the right way so that when somebody views the video and they want to take action, they can click on the link below the video and go to your website, where you’ll generate the leads. Uploading your videos to YouTube 05:51 + – Closing Offline Deals 7 Lectures 01:03:09 In this video, you will be given a quick overview of the video course as a whole; what tools you will need, how it all works, and much more. Having an idea of what we’ll be discussing in detail and how each video contributes to this video course will enable you to implement this system effectively to start. Introduction to Creating Responsive Offline Deals 07:36 Do you know what the biggest objections are that companies have about online marketing services? If you’re not sure and you start trying to close deals, you will be shot down left and right. By knowing what these are and how to respond to them, you will be able to stand out. Another tip of advice is to avoid doing what everyone else is doing. Know the objections and complaints beforehand 12:01 Most offline businesses just want results. Most marketers think companies care about the latest and greatest backlink methods. They don’t care about the fancy traffic tricks, backlinks, seo, and more. Many businesses are lacking in the area of conversions and that is why their business isn’t doing as well. Start with conversions, then traffic 09:45 Would you like to know how to spot potential business clients who will be responsive to your offline offer?
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