Traditional advertising is on its way out. All small businesses and organizations need to understand what Social Media Marketing is and how to implement it. In this course we will talk specifically about how Churches should approach their Social Media Marketing in order to expand their sphere of influence.
We will talk about high level strategies, but then we will dive into specific techniques you can use on Facebook and Twitter to influence the number of people that see your social media posts and the number of likes, comments and shares you get.
If you do NOT want to be thought of the church that Advertises online and instead want to reach people and show them that you care, this course will show you how!
This course is suited for Pastors, Communications Directors and anyone in the local church managing the social media and websites for their church. The strategy part would good for all Laity to watch as well.Who is the target audience?
I present one idea for how we may want to approach our messaging at Easter to invite those that have been churched, but are no longer regularly attending.Top 1 Sermon Topics for Easter Sunday Preview 07:35 + – Strategy 1 Lecture 06:46
Learn why Social Media provides more opportunity for starting conversations and relationships where traditional advertising never provided that opportunity.Advertising vs. Social Media Preview 06:46 + – Tactical 6 Lectures 50:21
Learn how to "Give, Give, Give..." and THEN "Invite" on Social MediaGive, Give, Give 10:58 Downloadable File: More Ideas for Social Media "Gives" 00:48
While we are talking about how to "optimize" our messaging for Easter, I have to tell you about how to properly present content on your Church Website for Easter information.Bonus! Easter SEO (Search Engine Optimization) 05:44
So let's get into the nitty gritty of how to use Facebook correctly.Social Media Nitty Gritty for Facebook 13:55
So let's get into the nitty gritty of how to use Twitter correctly.Social Media Nitty Gritty for Twitter 10:07
Here we'll discuss some execution details that will help you in carrying out your Social Media plan.Execution 08:49 + – Wrap Up 1 Lecture 02:07
Wrapping things up... Thanks for attending this class!Final Thoughts 02:07
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